Although the weather may not be too bright, things are looking very bright at Diamond Home Support. We’ve had three new franchisees join us during August. All are now taking advantage of our full business package which aims to get our franchisees off to a good start. It includes 6 months of Google Adwords advertising – managed in-house by our Certified Google Adwords Professional. We also include 15,000 leaflets and numerous other marketing items such as posters, brochures, pens, car stickers etc…
Did you know:
- One in three (34%) households now employ someone to help with domestic chores
- Of these, nearly five million Brits now have a cleaner – an increase of 24% compared with 2011
- Almost twice as many under 35’s have a cleaner compared to those aged over 35
- Domestic help no longer the preserve of the rich, with one in four households with an income under £20,000 now hiring some form of help
Great basis for starting a cleaning business.
We held our Northern Regional meeting on 16th May 2017 in Manchester. We had a great turnout with most of our northern franchisees represented. We all enjoyed a day of exchanging ideas and best practice.
Our franchise package has been increased this month. We now provide 50% more leaflets (15,000) and 100% more Google Adwords advertising (6 months) for new franchisees. All of this for a start-up fee of just £2,495+vat.
Diamond Home Support’s Managing Director has now acquired Google Certified Adwords Professional status following passes at the required exams. This means in-house Google Adwords advertising has been acknowledged as being conducted by an expert in the field.
Diamond Home Support launch a brand new public website and a new Franchisee Intranet.
Our annual franchisee satisfaction survey has hit an all-time high this year with overall positive responses hitting 99%. Franchisees have given terrific feedback across a variety of questions relating to how happy they are with our franchise business. For example:
- Overall positive responses were 99% (up from 95% last year)
- Initial training – 100% of those who responded rated it good or better
- Ongoing training – 100% rated it good or better
- Head Office cares – 100% agree
- Leadership has a clear vision – 100% agree
- Franchisor believes in continual improvement – 100% agree
- Franchisees treated fairly – 100% agree
- Trust in franchisor – 100% agree
- 100% rated long term prospects as good or better
These results clearly demonstrate that low cost, low risk franchising works!
On Tuesday 8th November we held our Annual Meeting at the Hilton Hotel in Maidstone. We shared in success stories across the network but particularly our award winners.
Franchisee of the Year – Brian – North Staffordshire
Runner-up – Lynne and Oliver – Worcestershire
Best New Franchisee – Debbie and Jeremy – Stockton and Middlesbrough
We recorded record website visitor figures during June, now we have experienced record numbers of calls to our call centre during July.
In June our website recorded its biggest one day set of visitors, and its biggest set of weekly visitors, AND the biggest monthly visitor figures we have ever had! That’s the kind of demand we are currently experiencing.
13 people have joined the Diamond Home Support cleaning, home help and gardening franchise network since the start of 2016. Let us tell you why.
Recent research has shown that almost one in ten people in the UK have a domestic cleaner. That is a 24% rise in just 5 years. The rise in demand appears to have been driven particularly by the under 35’s. Almost twice as many under 35’s now have a cleaner when compared to over 35’s.
The research suggests that the rise in demand for domestic cleaners is because: they work long hours; they have a busy social life; or they want the job done properly.
Sounds like a reasonable basis to consider running a cleaning business!
March 2016 – Surge in the demand for domestic cleaners – so says research!
Recent research by the insurer esure has shown a huge rise in the demand for domestic cleaning services over the past 5 years. The research shows that nearly five million people now have a cleaner – that is an increase of 24% compared with 2011.
Working long hours and a busy social life are amongst the reasons given for this rise in demand. Is it any wonder therefore why the domestic cleaning business is the one to be in right now!
March 2016 – Bespoke Diamond Online Database Application Launched!
Diamond Home Support now has its own bespoke online database application. Franchisees can now do much of their administration through our bespoke online application.
February 2016 – 7 Franchisees in 7 Weeks!
Yes we have had a terrific start to 2016 with 7 franchisees joining our network in the first 7 weeks of the year.
Why has this happened? In simple terms it is because 7 people have realised the significant potential there is in running a Diamond Home Support franchise business.
When we think back about those 7 who have joined us they all had their own motivation and drivers, but there were some key factors which helped them make their decision and these might also be factors which help you in deciding if our franchise might be for you too…
1. Domestic cleaning is a genuinely in-demand service. No longer is it seen as a luxury. Oh no, for many it is now a necessity and something they would not and could not do without. For the busy family it gives them time at the weekends together. For the stressed, hard working professional, it gives them something less to worry about. For the elderly, it means they can relax in the knowledge that others can now do for them what they can no longer do.
2. Our franchise business model includes three revenue streams. That is: cleaning; home help services; and gardening. Our new franchisees recognise that this is effectively three businesses in one. In our home help service we are tapping into a gap in the market where demand is rising and where the competition is still relatively low.
3. Our start-up fee is low compared with the sector average. Indeed for many this initially is concerning. Will I get everything I need? Will I get the support and training? Am I going to be missing something that I would get if I paid £5,000 or £10,000 for a similar business model? All of these concerns are frequently shared with me by people like you. In the last 7 weeks, at least 7 people have spoken to me and realised – hey yes in fact you do get a complete package, training and full support. We don’t leave anything out. So rest assured. The money you save when you join us is just that – money saved in your pocket.
4. They recognised that our monthly fee is fixed and relatively low for the sector. That means we don’t take a percentage of your turnover. As your business grows you get to keep more of it. Over the lifetime of a business that can mean thousands of pounds saved. Our recent joiners recognised and appreciated this point.
5. Finally, when joining Diamond Home Support they are joining a family of businesses all supporting and learning from each other. As a franchisor we believe in constantly developing our network of businesses and often this is as simple as holding a mirror up to the network and saying – look this is what is working and this is what isn’t working. 70+ businesses all working together makes for a strong team. Our new franchisees recognise this and see the value in it.
7 people in 7 weeks can’t be wrong!
What that also means is that there are 7 territories no longer available that were at the end of 2015.
If this has got you thinking why not find out about becoming a Diamond Home Support franchisee in your area. If you would like more information you can download our prospectus immediately here.
Let’s talk about you becoming the 8th this year …
November 2015 – Diamond Home Support Annual Meeting 2015 was held on 10 November. “This year has been our biggest annual meeting yet with more franchisees attending this year than ever before. This year’s event included a workshop element, presentations from franchisees and an external speaker, Brenda Cameron, who spoke on goal setting and motivation. We also announced our 2015 award winners as follows: Franchisee of the Year went to Connie in Norwich; our Runner-Up award was won jointly by Tim in South Lincolnshire and Astrid and Ian in Callington; our Best Newcomer went to Lynda in Windsor. As usual we had a great time and a day full of inspiration. We very much look forward to next years event.” Andrew Watton, Managing Director.
March 2015 – Diamond Home Support hold first Regional Meeting in the South West of England. “On 10th March we held our first Regional Meeting and was greeted with a full 100% attendance by our franchisees in the South West. We had a terrific day discussing various aspects of our business at the Exeter Court Hotel. We all learnt a good deal from each other and it was a great way to spend a day. Our franchise network is blessed to have very committed and proactive individuals across the UK and it was certainly very evident in the South West.” Andrew Watton
February 2015 – Diamond Home Support announce the launch of our Pathway to Success – a 100+ step process to guide new franchisees through the first year in business. Managing Director, Andrew Watton said “Our Pathway to Success is a further way that our franchisees can be supported, particularly through that difficult first year in business. It is a comprehensive 100+ step process and compliments our existing training and support mechanisms. This document has been added to our existing franchise business package which remains £1,495+vat. We continue to keep our start up fee low to reduce the risk to our franchisees and yet provide everything required to run a successful business – delivered in a modern, accessible way. Yes we provide you with a large package when you join us with hard copies of our main Manuals, but we also give you online access to a wealth of additional information and resources. Yes we provide face-to-face training, but in addition we also provide access to a suite of online training videos and regular live webinar sessions. We continually seek to improve what we offer, whilst maintaining relatively low fees, and we think our Pathway to Success is a very considerable addition.”
December 2014 – Diamond Home Support Celebrates 2014! Diamond Home Support, the cleaning and home help management franchise, is celebrating another successful year. The franchise network ends 2014 with over 70 franchisees in the UK and Ireland. Managing Director, Andrew Watton, said, “2014 has been a very successful year for our business in a number of ways. Firstly, because we have grown our network to over 70 franchisees. Secondly, because we now have the potential to offer our cleaning, home help and gardening services to around 50% of the UK. But thirdly because, with our franchisees, we are growing a stronger network in depth. That means more franchisees with bigger, better businesses. Even as we end the year no less than 7 of our existing franchisees have extended their territory during the month of December alone! That shows confidence in the business model and confidence in our franchise network.”
November 2014 – Diamond Home Support holds 2014 Annual Meeting. On 11th November 2014 franchisees from the Diamond Home Support network got together for our annual meeting. The event took place in Sittingbourne with franchisees attending from all over the UK and Ireland.
Amongst other things we celebrated our Franchisee of the Year award winners – Astrid and Ian who run our Callington and Tavistock areas. We also presented our Runner-Up award which went to Connie who runs our Norwich and Great Yarmouth areas.
Managing Director, Andrew Watton, said “Today we held our biggest and best Annual Meeting yet. It was a superb day with many franchisees travelling long distances to take part. We heard inspiring stories from a number of franchisees and it also gave us the opportunity to share with the network our exciting plans for 2015! The Diamond Home Support franchise network continues to grow and, most importantly, grows stronger with each year that goes by.”
Find out what it takes to open up your own Diamond Home Support cleaning franchise business.
April 2014 – Diamond Home Support celebrate a terrific start to 2014 with no less than 5 new franchisees joining in March alone. Managing Director, Andrew Watton said – “Diamond Home Support welcomes 5 new franchisees during March. All of our new franchisees, and indeed our existing network of 50+ franchisees, benefit from: a low initial fee; a low monthly fee; good quality marketing material; an initial 3 month marketing launch; and training and ongoing support throughout the lifetime of the business. We believe we have developed a low risk franchising model which enables our franchisees to concentrate on what matters – building their business and earning money. Our start-up fee is currently £1.295+vat, which includes a £200 discount, and this comes with a complete start-up package and exclusive territory.”
November 2013 – Diamond Home Support holds 2013 Annual Meeting. On 12th November 2013 franchisees from the Diamond Home Support network got together for our annual meeting. The event took place in Birmingham with franchisees attending from all over the UK and Ireland.
Amongst other things we celebrated our Franchisee of the Year award winners – Sue and Ian who run our East Devon area. We also presented for the first time a Runner-Up award which went to Brian who runs our Stoke-on-Trent area.
Managing Director, Andrew Watton, said “It is days like today that show that as a franchise network we have matured and developed hugely over the past couple of years. We have all shared today in each others successes and learnt a great deal about how to move on and develop bigger, better businesses. We also celebrate the fantastic achievements of our franchisees and in particular this year our award winners Brian, Sue and Ian. In both cases they have built good, solid businesses in a relatively short period of time; they have learnt from mistakes and overcome challenges which puts them in a position to continue to grow at a terrific rate. They are also demonstrating the work/life balance that can be achieved from running a successful home-based business such as Diamond Home Support.”
Find out what it takes to open up your own Diamond Home Support cleaning franchise business.
September 2013 – On 9th September 2013 Diamond Home Support launched it’s successful cleaning franchise operation in the Republic of Ireland. Managing Director, Andrew Watton, said “Today Diamond Home Support becomes an international franchise. After a very successful period of growth within the UK we can proudly spread the word of our brand beyond the UK and into the Republic of Ireland.” Further information about the Ireland business can be found at www.diamondhomesupport.ie
April 2013 – Diamond Home Support announce another new business extension module for their franchisees. From May 2013 franchisees will be able to offer gardening services in addition to the existing cleaning, ironing and Home Assist Service support. This provides our franchisees with three separate revenue streams all for the same low price. Managing Director, Andrew Watton, said “When I set out to create a cleaning franchise I wanted to do things differently. I wanted to re-balance the risk that franchisees are exposed to and create a model that represented a much better business proposition for potential franchisees.
This I did in two ways. Firstly, by reducing the financial exposure with low start-up costs and low ongoing fees. This has been achieved and means our franchisees’ financial risk has been lowered.
Secondly, in addition to reducing financial risk I wanted to increase earning potential. We want to offer more services to more people. The introduction of the Home Assist Service in January 2012 was an important part of this process. Indeed such is the potential within that service that we could easily have launched that as a separate stand alone franchise.
Now we intend to go further by introducing our gardening service. Again, we could have considered this as a stand-alone franchise, but as with the Home Assist Service, we will be providing it to all Diamond Home Support franchisees at no extra cost. So our franchisees will shortly have three separate service areas: cleaning, home support and gardening. That’s three separate revenue streams.
By introducing this further business module we will enable our franchisees to extend their services to both existing clients and new clients too. “