December 2021

Diamond Home Support are celebrating once again by being listed in the Elite Franchise Top 100 list of franchises for 2022.

The judging panel at Elite scrutinise franchises for their performance, growth, longevity, support and innovation. Around 1,000 franchise business models are eligible for consideration.

Andrew Watton, Diamond Home Support’s Managing Director, said, “This year has been quite a year for us. We have continued to help our franchisees recover from the Covid pandemic, and have reached new heights in terms of numbers of customers using our services.

In 2021 we celebrated 10 years in franchising and we rebranded.

We are very proud to have once again been listed amongst the very best franchises available in the UK. What better way to end a very special year!”

October 2021

Diamond Home Support has become an accredited member of the Quality Franchise Association (QFA). The QFA is a trade association working to promote ethical franchising in the UK.

May 2021

Rebranding is not an exercise to undertake lightly! There is a lot involved. Diamond Home Support has just completed a full rebrand and have launched their new logo.

The process of designing involved the whole franchise network and a design team. What they come up with really helps to take the brand forward into the future.

Managing Director, Andrew Watton, reflects on the exercise – “After 10 years in franchising I thought it was probably about time we took a look at the logo and modernised it a bit. I’ve always been very keen to involve the network in major decisions and this was no exception. Our franchisees really went with the idea and we held surveys and focus groups to narrow down what we wanted it to be. In the end it was nothing like what I had originally envisaged, but I am absolutely delighted that together we have come up with a new logo which we can proudly go forward with into the next ten years!”

February 2021

This month Diamond Home Support celebrates 10 years in franchising!

The first Diamond Home Support franchise was sold in February 2011 and the network has grown in strength since. There are now 70 active franchisees across the UK delivering important local services – cleaning, home help and gardening.

Managing Director, Andrew Watton, reflects on the decade past – “I initially started running a local cleaning business and had great success. There was clearly a real need for what we were offering. I didn’t know it at the time, but it just so happens we were then on the verge of a real boom in domestic cleaning, mainly driven by the under 35s.

That boom in demand has continued now for many years, and has helped us to build a large, resilient franchise network.

We have learnt an awful lot over ten years and franchises who join us now have a wealth of experience to tap into when they join.

Essentially we know in great detail what it takes for someone to build a successful cleaning, home help and gardening business. We convey that message in a very accessible way and make it straight forward for new franchisees to know what to do to succeed.

I very much look forward to another 10 years and helping more franchisees succeed in areas where we are not currently active.”

In addition to celebrating 10 years the team at Diamond Home Support are celebrating once again by being listed in the Elite Franchise Top 100 list of franchises for 2021.

What better way to start a very special year!

December 2020

The team at Diamond Home Support are celebrating once again by being listed in the Elite Franchise Top 100 list of franchises for 2021.

The judging panel at Elite scrutinise franchises for their performance, growth, longevity, support and innovation. In all areas Diamond Home Support has delivered results year after year.

In 2021 the cleaning, home help and gardening network will be celebrating 10 years in franchising.

Andrew Watton, Diamond Home Support’s Managing Director, said, “We are very proud to have once again been listed amongst the very best franchises available in the UK. 2020 has certainly been a challenging year, but one that has seen record numbers of new customers come to us for their cleaning and home help services.

What better way to start a very special year! A year in which we will be welcoming new franchisees to our network to help us meet increasing demand across the home services we offer.”

June 2020

Diamond Home Support has had a very successful start to the Summer by taking on board 4 new franchisees during June.

We have been franchising Diamond Home Support since 2011 and over that time we have spoken to hundreds, maybe thousands, of people about our business.

There are common reasons why people are drawn to look at starting a franchise. Maybe to earn more money. Or to escape the rat race. Many feel as if it has always been their destiny to run their own business. These are all common drivers we hear.

For the past few weeks we’ve heard other drivers. New ones. Ones that have been born out of adversity. Ones that have been born out of Covid-19.

We have spoken to a wider range of people than we have ever spoken to before. They all say that going through the pandemic, and in some cases being furloughed, has changed them. They now seek a different future. One that puts them more at the centre. One that provides them with increased freedom and maximum choice.

It has become less about earning money and more about choosing a new lifestyle.

The Diamond Home Support franchise gives you the freedom to work from home and work your own hours. It is a management franchise that needs little by way of equipment – just a phone and a laptop in fact. 

It is often said that great things can come from real adversity. There is no doubt we have all gone through real adversity. We have all experienced things that have really touched our lives and changed the way we think about the world and our future in it.

Our 4 new joiners have used that as a catalyst to start living new lives of their choosing.

May 2020

Cleaning Sector Bounces Back

Like many businesses the domestic cleaning sector has gone through a tricky time over the past few months. Much of our work had to stop to help fight Covid-19.

On 5th May the Government gave the green light for cleaners to be able to go back into people’s homes.

There was a reason for this. Cleaning your home has never been more important than now.

Since then the demand for domestic cleaning has been rising steadily. Various media outlets have been reporting on it. Like for example the Daily Mail here.

Here at Diamond Home Support we have certainly seen a clear rise in demand. If we look at website traffic over the past 3 weeks we have seen a day on day increase, and it is accelerating.

It may well be that post-coronavirus the cleaning industry will be seen as one of the industries to be in. If that does prove to be the case then early action to get involved might position you well.

Diamond Home Support has a well established franchise network and we have just been listed once again in Franchise Direct’s top 100 list of franchises. We still have around 50% of UK territories available for the right people, and in some cases we can help with financing the start-up package.

May 2020

Diamond Home Support were once again listed in the top 100 list of franchises as produced by Franchise Direct. You can view the full list here.

February 2020

We’ve had a great start to 2020 with 4 new franchisees starting with us since the start of the year. We’re now helping those new franchisees get a good start to their business by providing them with their first 40 customer leads. We can do that for you too! Find out more about our cleaning franchise today.

December 2019

Our Franchise Network Award Winners have just been announced for the year. They were as follows:

  • Franchisee of the Year – Debbie and Jeremy Middleton (Stockton)
  • Runner-Up – James Paxton (Canterbury and Ashford)
  • Best Newcomer – Darren Dow (Edinburgh and Lothians)

Well done to all of our 2019 winners.

If you think you have what it takes to be our Best Newcomer in 2020 why not find out more about our award winning cleaning franchise.


September 2019

Following recent improvements to our website we have had our highest number of online enquiries from potential customers ever in August!


June 2019

Diamond Home Support has been listed at number 45 in the Franchise Direct UK Top List of Franchises for 2019.

April 2019

7 Reasons to join the Diamond Home Support franchise :
  • Growing demand
  • Low cost start
  • Support and training ongoing
  • Low ongoing costs
  • Home-based business
  • Can be run part-time
  • High residual income
Find out more here.
January 2019

Diamond Home Support has been listed in the Top 100 Franchises for 2019. A great way to start the new year! Furthermore, we are the LOWEST priced franchise in the entire UK top 100. So there truly has never been a better time to join Diamond Home Support.

October 2018

Diamond Home Support has been shortlisted as a finalist in the 2018 Best Franchise Awards sponsored by Lloyds Bank. We have been shortlisted among three for the award of best business to consumer franchise. The winner will be announced in December. Diamond Home Support Managing Director, Andrew Watton, said “To be shortlisted for this award is a welcome acknowledgment of the way we have built out network over the past 7 years and developed a franchise model that delivers for our franchisees and the customers that use our services.”

October 2018

We held one of our regional meetings in Nottingham on 16th October. We had a good turnout from our Midlands based franchisees. We all enjoyed a day of exchanging ideas and best practice.

June 2018

It’s been quite a six months for us at Diamond Home Support. We have already taken on more franchisees this year than we did in the whole of 2017. We recently took on board 4 in just 4 days! If you’e looking for a low cost cleaning franchise that delivers results then look no further. Take a look here for more information and then download our prospectus.

April 2018

We held our South West Regional meeting on 27th April 2018 in Torquay. We had a great turnout with most of our south west franchisees represented. We all enjoyed a day of exchanging ideas and best practice.

March 2018

Diamond Home Support has been awarded the industry recognised 5-star award for franchisee satisfaction. Smith+Henderson who run the awards had this to say: “We are delighted to award 5 Star Franchisee Satisfaction to Diamond Home Support, said Steven Frost, CEO of the awards organisers, smith+henderson. “What makes this award so special is it’s based on positive feedback from their franchisees. We asked these to complete a confidential survey about their franchise ownership experience and overall, Diamond Home Support was rated better than the franchise industry average across all five of the key areas we measure, including franchisee relations and training and support. Whilst nothing guarantees that a particular franchise is a good fit for you or you will be successful, franchisors like Diamond Home Support that have recently been awarded 5 Star Franchisee Satisfaction status are a good place to start.”

March 2018

Diamond Home Support achieves Google Partner status – normally something only digital marketing agencies achieve. It demonstrates our commitment to developing the modern marketing strategies required to operate a successful service-based business.

March 2018

We are pleased to report that we have achieved Member status within the Approved Franchise Association. The AFA is an industry self-regulatory body. It demonstrates our commitment to our franchise network and to abiding by the Code of Ethics from the European Franchise Federation.

February 2018

Diamond Home Support has just returned from 2 successful days at The Franchise Show in London. We spoke to an endless stream of potential franchisees interested in what we have to offer and we hope a number may well to choose to join us. The quantity and quality of leads was good and we thoroughly enjoyed talking to so many people about our business.

January 2018

We will be exhibiting at The Franchise Show, ExCel, London on Friday 17th and Saturday 18th February 2018. Free tickets – come and see us on stand 852.

November 2017

Very many congratulations to our 2017 award winners!

Franchisee of the YearDebbie Middleton – Stockton and Middlesbrough

Franchisee of the Year, Runner-upIan Hayter – North Devon

New Franchisee of the Year Catherine Lloyd – Calderdale

Could you be winning our new franchisee of the year award for 2018? Find out more about our cleaning franchise business.

November 2017

Our Head Office continues to receive calls from clients who need a cleaning service in areas of the UK that we do not currently cover. We need new franchisees to cover those areas to take advantage. If you have the investment and time required then we’d love to hear from you. In exchange we will show you how to replicate our business and start benefiting from the rising demand for domestic cleaning and home help services. The first step is to download our prospectus.

August 2017

Although the weather may not be too bright, things are looking very bright at Diamond Home Support. We’ve had three new franchisees join us during August. All are now taking advantage of our full business package which aims to get our franchisees off to a good start. It includes 6 months of Google Adwords advertising – managed in-house by our Certified Google Adwords Professional. We also include 15,000 leaflets and numerous other marketing items such as posters, brochures, pens, car stickers etc…

June 2017

Did you know:

  • One in three (34%) households now employ someone to help with domestic chores
  • Of these, nearly five million Brits now have a cleaner – an increase of 24% compared with 2011
  • Almost twice as many under 35’s have a cleaner compared to those aged over 35
  • Domestic help no longer the preserve of the rich, with one in four households with an income under £20,000 now hiring some form of help

Great basis for starting a cleaning business.

May 2017

We held our Northern Regional meeting on 16th May 2017 in Manchester. We had a great turnout with most of our northern franchisees represented. We all enjoyed a day of exchanging ideas and best practice.

April 2017

Our franchise package has been increased this month. We now provide 50% more leaflets (15,000) and 100% more Google Adwords advertising (6 months) for new franchisees. All of this for a low start-up fee.

March 2017

Diamond Home Support’s Managing Director has now acquired Google Certified Adwords Professional status following passes at the required exams. This means in-house Google Adwords advertising has been acknowledged as being conducted by an expert in the field.

March 2017

Diamond Home Support launch a brand new public website and a new Franchisee Intranet.

December 2016

Our annual franchisee satisfaction survey has hit an all-time high this year with overall positive responses hitting 99%. Franchisees have given terrific feedback across a variety of questions relating to how happy they are with our franchise business. For example:

  • Overall positive responses were 99% (up from 95% last year)
  • Initial training – 100% of those who responded rated it good or better
  • Ongoing training – 100% rated it good or better
  • Head Office cares – 100% agree
  • Leadership has a clear vision – 100% agree
  • Franchisor believes in continual improvement – 100% agree
  • Franchisees treated fairly – 100% agree
  • Trust in franchisor – 100% agree
  • 100% rated long term prospects as good or better

These results clearly demonstrate that low cost, low risk franchising works!

November 2016

On Tuesday 8th November we held our Annual Meeting at the Hilton Hotel in Maidstone. We shared in success stories across the network but particularly our award winners.

Franchisee of the Year – Brian – North Staffordshire

Runner-up – Lynne and Oliver – Worcestershire

Best New Franchisee – Debbie and Jeremy – Stockton and Middlesbrough

August 2016

We recorded record website visitor figures during June, now we have experienced record numbers of calls to our call centre during July.

July 2016

In June our website recorded its biggest one day set of visitors, and its biggest set of weekly visitors, AND the biggest monthly visitor figures we have ever had! That’s the kind of demand we are currently experiencing.

June 2016

13 people have joined the Diamond Home Support cleaning, home help and gardening franchise network since the start of 2016. Let us tell you why.

May 2016

Recent research has shown that almost one in ten people in the UK have a domestic cleaner. That is a 24% rise in just 5 years. The rise in demand appears to have been driven particularly by the under 35’s. Almost twice as many under 35’s now have a cleaner when compared to over 35’s.

The research suggests that the rise in demand for domestic cleaners is because: they work long hours; they have a busy social life; or they want the job done properly.

Sounds like a reasonable basis to consider running a cleaning business!

March 2016 – Surge in the demand for domestic cleaners – so says research!

Recent research by the insurer esure has shown a huge rise in the demand for domestic cleaning services over the past 5 years. The research shows that nearly five million people now have a cleaner – that is an increase of 24% compared with 2011.

Working long hours and a busy social life are amongst the reasons given for this rise in demand. Is it any wonder therefore why the domestic cleaning business is the one to be in right now!

March 2016 – Bespoke Diamond Online Database Application Launched!

Diamond Home Support now has its own bespoke online database application. Franchisees can now do much of their administration through our bespoke online application.

February 2016 – 7 Franchisees in 7 Weeks!

Yes we have had a terrific start to 2016 with 7 franchisees joining our network in the first 7 weeks of the year.

Why has this happened? In simple terms it is because 7 people have realised the significant potential there is in running a Diamond Home Support franchise business.

When we think back about those 7 who have joined us they all had their own motivation and drivers, but there were some key factors which helped them make their decision and these might also be factors which help you in deciding if our franchise might be for you too…

1. Domestic cleaning is a genuinely in-demand service. No longer is it seen as a luxury. Oh no, for many it is now a necessity and something they would not and could not do without. For the busy family it gives them time at the weekends together. For the stressed, hard working professional, it gives them something less to worry about. For the elderly, it means they can relax in the knowledge that others can now do for them what they can no longer do.

2. Our franchise business model includes three revenue streams. That is: cleaning; home help services; and gardening. Our new franchisees recognise that this is effectively three businesses in one. In our home help service we are tapping into a gap in the market where demand is rising and where the competition is still relatively low.

3. Our start-up fee is low compared with the sector average. Indeed for many this initially is concerning. Will I get everything I need? Will I get the support and training? Am I going to be missing something that I would get if I paid £5,000 or £10,000 for a similar business model? All of these concerns are frequently shared with me by people like you. In the last 7 weeks, at least 7 people have spoken to me and realised – hey yes in fact you do get a complete package, training and full support. We don’t leave anything out. So rest assured. The money you save when you join us is just that – money saved in your pocket.

4. They recognised that our monthly fee is fixed and relatively low for the sector. That means we don’t take a percentage of your turnover. As your business grows you get to keep more of it. Over the lifetime of a business that can mean thousands of pounds saved. Our recent joiners recognised and appreciated this point.

5. Finally, when joining Diamond Home Support they are joining a family of businesses all supporting and learning from each other. As a franchisor we believe in constantly developing our network of businesses and often this is as simple as holding a mirror up to the network and saying – look this is what is working and this is what isn’t working. 70+ businesses all working together makes for a strong team. Our new franchisees recognise this and see the value in it.

7 people in 7 weeks can’t be wrong!

What that also means is that there are 7 territories no longer available that were at the end of 2015.

If this has got you thinking why not find out about becoming a Diamond Home Support franchisee in your area. If you would like more information you can download our prospectus immediately here.

Let’s talk about you becoming the 8th this year …

November 2015 – Diamond Home Support Annual Meeting 2015 was held on 10 November. “This year has been our biggest annual meeting yet with more franchisees attending this year than ever before. This year’s event included a workshop element, presentations from franchisees and an external speaker, Brenda Cameron, who spoke on goal setting and motivation. We also announced our 2015 award winners as follows: Franchisee of the Year went to Connie in Norwich; our Runner-Up award was won jointly by Tim in South Lincolnshire and Astrid and Ian in Callington; our Best Newcomer went to Lynda in Windsor. As usual we had a great time and a day full of inspiration. We very much look forward to next years event.” Andrew Watton, Managing Director.

March 2015 – Diamond Home Support hold first Regional Meeting in the South West of England. “On 10th March we held our first Regional Meeting and was greeted with a full 100% attendance by our franchisees in the South West. We had a terrific day discussing various aspects of our business at the Exeter Court Hotel. We all learnt a good deal from each other and it was a great way to spend a day. Our franchise network is blessed to have very committed and proactive individuals across the UK and it was certainly very evident in the South West.” Andrew Watton

February 2015 – Diamond Home Support announce the launch of our Pathway to Success – a 100+ step process to guide new franchisees through the first year in business. Managing Director, Andrew Watton said “Our Pathway to Success is a further way that our franchisees can be supported, particularly through that difficult first year in business. It is a comprehensive 100+ step process and compliments our existing training and support mechanisms. This document has been added to our existing franchise business package which remains very low. We continue to keep our start up fee low to reduce the risk to our franchisees and yet provide everything required to run a successful business – delivered in a modern, accessible way. Yes we provide you with a large package when you join us with hard copies of our main Manuals, but we also give you online access to a wealth of additional information and resources. Yes we provide face-to-face training, but in addition we also provide access to a suite of online training videos and regular live webinar sessions. We continually seek to improve what we offer, whilst maintaining relatively low fees, and we think our Pathway to Success is a very considerable addition.”

December 2014 – Diamond Home Support Celebrates 2014! Diamond Home Support, the cleaning and home help management franchise, is celebrating another successful year. The franchise network ends 2014 with over 70 franchisees in the UK and Ireland. Managing Director, Andrew Watton, said, “2014 has been a very successful year for our business in a number of ways. Firstly, because we have grown our network to over 70 franchisees. Secondly, because we now have the potential to offer our cleaning, home help and gardening services to around 50% of the UK. But thirdly because, with our franchisees, we are growing a stronger network in depth. That means more franchisees with bigger, better businesses. Even as we end the year no less than 7 of our existing franchisees have extended their territory during the month of December alone! That shows confidence in the business model and confidence in our franchise network.”

November 2014 – Diamond Home Support holds 2014 Annual Meeting. On 11th November 2014 franchisees from the Diamond Home Support network got together for our annual meeting. The event took place in Sittingbourne with franchisees attending from all over the UK and Ireland.

Amongst other things we celebrated our Franchisee of the Year award winners – Astrid and Ian who run our Callington and Tavistock areas. We also presented our Runner-Up award which went to Connie who runs our Norwich and Great Yarmouth areas.

Managing Director, Andrew Watton, said “Today we held our biggest and best Annual Meeting yet. It was a superb day with many franchisees travelling long distances to take part. We heard inspiring stories from a number of franchisees and it also gave us the opportunity to share with the network our exciting plans for 2015! The Diamond Home Support franchise network continues to grow and, most importantly, grows stronger with each year that goes by.”

Find out what it takes to open up your own Diamond Home Support cleaning franchise business.

April 2014 – Diamond Home Support celebrate a terrific start to 2014 with no less than 5 new franchisees joining in March alone. Managing Director, Andrew Watton said – “Diamond Home Support welcomes 5 new franchisees during March. All of our new franchisees, and indeed our existing network of 50+ franchisees, benefit from: a low initial fee; a low monthly fee; good quality marketing material; an initial 3 month marketing launch; and training and ongoing support throughout the lifetime of the business. We believe we have developed a low risk franchising model which enables our franchisees to concentrate on what matters – building their business and earning money. Our start-up fee is very low and this comes with a complete start-up package and exclusive territory.”

November 2013 – Diamond Home Support holds 2013 Annual Meeting. On 12th November 2013 franchisees from the Diamond Home Support network got together for our annual meeting. The event took place in Birmingham with franchisees attending from all over the UK and Ireland.

Amongst other things we celebrated our Franchisee of the Year award winners – Sue and Ian who run our East Devon area. We also presented for the first time a Runner-Up award which went to Brian who runs our Stoke-on-Trent area.

Managing Director, Andrew Watton, said “It is days like today that show that as a franchise network we have matured and developed hugely over the past couple of years. We have all shared today in each others successes and learnt a great deal about how to move on and develop bigger, better businesses. We also celebrate the fantastic achievements of our franchisees and in particular this year our award winners Brian, Sue and Ian. In both cases they have built good, solid businesses in a relatively short period of time; they have learnt from mistakes and overcome challenges which puts them in a position to continue to grow at a terrific rate. They are also demonstrating the work/life balance that can be achieved from running a successful home-based business such as Diamond Home Support.”

Find out what it takes to open up your own Diamond Home Support cleaning franchise business.

September 2013 – On 9th September 2013 Diamond Home Support launched it’s successful cleaning franchise operation in the Republic of Ireland. Managing Director, Andrew Watton, said “Today Diamond Home Support becomes an international franchise. After a very successful period of growth within the UK we can proudly spread the word of our brand beyond the UK and into the Republic of Ireland.” Further information about the Ireland business can be found at

April 2013 – Diamond Home Support announce another new business extension module for their franchisees. From May 2013 franchisees will be able to offer gardening services in addition to the existing cleaning, ironing and Home Assist Service support. This provides our franchisees with three separate revenue streams all for the same low price. Managing Director, Andrew Watton, said “When I set out to create a cleaning franchise I wanted to do things differently. I wanted to re-balance the risk that franchisees are exposed to and create a model that represented a much better business proposition for potential franchisees.

This I did in two ways. Firstly, by reducing the financial exposure with low start-up costs and low ongoing fees. This has been achieved and means our franchisees’ financial risk has been lowered.

Secondly, in addition to reducing financial risk I wanted to increase earning potential. We want to offer more services to more people. The introduction of the Home Assist Service in January 2012 was an important part of this process. Indeed such is the potential within that service that we could easily have launched that as a separate stand alone franchise.

Now we intend to go further by introducing our gardening service. Again, we could have considered this as a stand-alone franchise, but as with the Home Assist Service, we will be providing it to all Diamond Home Support franchisees at no extra cost. So our franchisees will shortly have three separate service areas: cleaning, home support and gardening. That’s three separate revenue streams.

By introducing this further business module we will enable our franchisees to extend their services to both existing clients and new clients too. “

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