About Us
Diamond Home Support is a UK-wide home cleaning and home support network, founded in 2011. Operating through over 200 local offices, the business helps households find reliable, long-term help at home by working with vetted, insured self-employed tradespeople.
At a Glance
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Founded in 2011
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UK-wide network of 200+ local offices
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Supporting thousands of clients each week
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Rated Excellent on Trustpilot
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Repeatedly recognised within UK franchising
Diamond Home Support started cleaning homes in 2010. In the last 15 years we have grown to become one of the UK’s largest home cleaning service providers.
We now service many thousands of clients on a regular basis out of our 200+ local offices across the UK.
Diamond Home Support offers comprehensive local cleaning services in most parts of the UK providing a reliable, bespoke domestic cleaning service to thousands of happy customers.
Many of our local offices also provide ironing services. Some can even provide home help services and gardening services too.
Whether you are a busy professional, or a family looking to buy back time, or you are elderly and trying to stay independent – we can help you. We do not provide a rigid list of jobs that our cleaners carry out because we recognise that every customer is an individual and will have differing needs.
You tell us what you need. That way the time we are in your home is spent doing the things you need us to do.
Our house cleaning services are delivered by experienced, professional domestic cleaners. You will have the same cleaner at every visit so that they get to know you and your home well. That way they can deliver the cleaning service that you require.
History Of Diamond Home Support
Andrew Watton is the Founder and Managing Director of Diamond Home Support. He started the business in 2010 in his local area of Kent. The business was an immediate success and within 2 years Andrew had started franchising the brand.
15 years on, Diamond Home Support is one of the largest local cleaning service providers in the UK.
“Over 15 years of operating locally and nationally, I’ve seen what works for clients and what builds lasting cleaner-client relationships. From the beginning, the focus has been simple. Help households find reliable, long-term support, and make sure cleaners are treated fairly and realistically. That balance is what keeps everything working.” – Andrew Watton
Andrew, and the team have grown the Diamond Home Support brand so that it now covers more than 65% of the UK. We are rated Excellent on Trustpilot and Diamond Home Support Client Reviews regularly speak highly of our service across the UK.
The Diamond Home Support cleaning franchise has been rated amongst the UK’s top 100 franchises by Elite Franchising for many years, including 2025 and 2026.
The Environment, Sustainability and Social Responsibility
Diamond Home Support encourages environmentally sustainable home cleaning and is socially responsible.
We embed ethical principles throughout our operations, work with local communities through fair collaboration, and encourage green measures—reducing waste, conserving resources, and innovating sustainably—to foster trust and enduring growth.
We’re also planting trees with our Review For a Tree programme.
Our Services
Diamond Home Support offers three domestic services. These are:
Cleaning Franchise
If you would like to join us and open a local office in your area find out about our cleaning franchise opportunity.
Cleaning Blog
If cleaning is a subject that interests you then we have a wide range of articles on our cleaning blog for you to read.